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You want to start your own LLC (Limited Liability Company) but you don’t know where to begin. The sheer amount of information available online for LLC formation is making you even more confused.

Luckily for you, in this Inc Authority vs ZenBusiness review, we compare these top LLC formation services. The aim of this ZenBusiness vs Inc Authority comparison guide is to make it easier for you to choose between the two.

So without further ado, let’s dive straight in.

Inc Authority

Inc Authority vs ZenBusiness: The Summary Box

Inc AuthorityZenBusiness
inc Authority Logozenbusiness logo 1
With nearly 30 years of experience, Inc Authority offers business formation services and business ownership assistance. Business owners looking for free LLC formation service (plus state fees) can launch their business with Inc Authority.Although relatively new, ZenBusiness has quickly made a place for itself in the business formation service industry. With its affordable plans and high-quality customer support, it’s becoming the preferred choice of many business owners looking for LLC services.

Inc Authority

  • With nearly 30 years of experience, Inc Authority offers business formation services and business ownership assistance. Business owners looking for free LLC formation service (plus state fees) can launch their business with Inc Authority.


  • Although relatively new, ZenBusiness has quickly made a place for itself in the business formation service industry. With its affordable plans and high-quality customer support, it’s becoming the preferred choice of many business owners looking for LLC services

Inc Authority vs ZenBusiness: A Quick Overview

Inc AuthorityZenBusiness
Customer Testimonials4.5/54.5/5
Company’s Reputation4.0/54.5/5
Ease of Use4.0/54.5/5
Customer Support4.5/54.5/5
Registered Agent Service4.5/54.0/5

Pros and Cons: Inc Authority

LLC formation at no cost ($0 + state fees)Numerous upsells
Free registered agent service for a yearHigher premium packages
Tax planning consultationAll sales are final. There are no refunds


  • LLC formation at no cost ($0 + state fees)
  • Free registered agent service for a year
  • Tax planning consultation


  • Numerous upsells
  • Higher premium packages
  • All sales are final. There are no refunds

Pros and Cons: ZenBusiness

Excellent customer supportFiling fees are paid yearly
Transparent pricingLimited website templates
Starter pack costs $0 + state feesRegistered agent service is an add-on


  • Excellent customer support
  • Transparent pricing
  • Starter pack costs $0 + state fees


  • Filing fees are paid yearly
  • Limited website templates
  • Registered agent service is an add-on

Pricing Details: Inc Authority

Pricing PlanPrice
  • Free: $0
  • Starter: $399
  • Executive:$499
  • Tycoon:$799

Try Inc Authority


Pricing Details: ZenBusiness

Pricing PlanPrice
  • Starter: $0
  • Pro: $199
  • Premium: $299

Try ZenBusiness

Who is it For?

If you are confused as to which LLC service is right for you, the table below will help make things clearer.

Inc AuthorityZenBusiness
Business owners who value customer satisfactionBusiness owners who value company reputation
Small business owners who are happy with a basic LLC formation package as the premium packages are comparatively pricierSmall business owners who are looking for easy and fuss-free LLC formation services
Business owners who want to enjoy the benefit of one-year free registered agent serviceBusiness owners who want to enjoy the benefit of free accounting consultation included with every LLC formation package

Detailed Review: Inc Authority

Inc Authority features among the top LLC formation services which aims to make launching business hassle-free for small business owners with its high-quality services. Let’s look at how it fares based on the following 6 review points.

INC Authority Review
Image Source: Inc Authority


Inc Authority has a basic plan of $0 i.e. free LLC formation service. You only have to pay the state filing fees. Its three premium bundles are priced at $399, $499, and $799, which makes it a pricier option compared to its competitors. So, if you don’t have the budget, maybe Inc Authority isn’t the right choice for you as there are less pricier options available. But you can, of course, leverage their free services.

Turnaround Times

The turnaround times for Inc Authority vary with each state. Depending on where your business is located, it can take anywhere between a couple of days up to several weeks. If you visit their website, you can select your state to start your LLC to know how long it will take to process your LLC formation.

Company Reputation

Inc Authority has been offering LLC services since 1989 and has garnered a superlative company reputation over the years. They help form over 25,000 LLCs and corporations every year with their high-quality services. This makes them a very trustworthy brand for forming businesses.

Ease of Use

Inc Authority has a user-friendly website. Its easy navigation and interface makes it convenient for business owners to pick a service and order it online. The only downside is their numerous upsells and third-party offers that may hamper your order placing process and experience.

(Launch your new business with Inc Authority’s trusted services today for free.)

Customer Support

Inc Authority offers customer support through calls, emails, and live chat options. Live support is available Monday to Friday from 6:00 am to 5:00 pm Pacific time. However, you can’t reach them on weekends for customer support.

Registered Agent Service

Inc Authority offers its customers one year free registered agent services included in its LLC formation package. After the first year, it costs $99 per year.

To know more about these services, read our detailed Inc Authority review.

Now let’s look at how ZenBusiness stacks up against Inc Authority.

Start Your Business with Inc Authority

Detailed Review: ZenBusiness

When it comes to business formation services, ZenBusiness is one of the most sought-after companies in the industry. Apart from filing your LLC, it offers you feature-packed services such as operating agreement templates and invoicing apps. The premium plans include Employer Identification Number (EIN) and website domain services, among others.

ZenBusiness Review

Image Source: ZenBusiness

Let’s review ZenBusiness based on the 6 review points as we did with Inc Authority.


The basic plan at ZenBusiness starts at $0 + state filing fees similar to Inc Authority. However, compared to Inc Authority, its LLC packages are much more reasonable, making them a more affordable option for start-ups and small business owners.

Turnaround Times

The turnaround times for ZenBusiness vary with the package you choose. Starter pack offers a processing speed of 2 to 3 weeks. For the Pro package, it takes about 4 to 6 days, whereas for its Premium package, the turnaround time is 1 to 2 days. This distinction between packages isn’t there in the case of Inc Authority.
(Start your business for free now with ZenBusiness.)

Company Reputation

Compared to Inc Authority, ZenBusiness is fairly new in the LLC formation business, having its inception in 2015. But, in such a short time, it has managed to launch 3,00,000 businesses with its fast-filing speeds and 100% accuracy guarantee.

Ease of Use

ZenBusiness has a well-designed website that is easy to navigate and order from. Unlike Inc Authority, it does not show you multiple upsells as you try to order a service. That’s a big relief and an advantage, both.

Customer Support

ZenBusiness offers its customers support through three main channels—chat, calls, and emails. The company responds to emails within 1 business day. For chats and calls, the business hours are from Monday to Friday 8 am to 8 pm central time. On Sundays the business hours are from 10 am to 7 pm central time. Not many other competitors are available to extend customer support on Sundays. This works in favor of ZenBusiness.

Registered Agent Service

It will cost you $199 per year for ZenBusiness to serve as your registered agent as an add-on service. There is no free registered agent service for the first year included in its LLC packages.

Start Your Business with ZenBusiness

Inc Authority Pricing Plans

Here’s a detailed breakdown of Inc Authority’s pricing plans and the top features it offers in every package. Along with the services, this table also shows you the various add-on services you might need.

Plan FeaturesFreeStarterExecutiveTycoon
Cost$0 + state fees$399 + state fees$499 + state fees$799 + state fees
Operating AgreementNoYesYesYes
Registered AgentIncluded for one year, following $99/yearlyIncluded for one year, following $99/yearlyIncluded for one year, following $99/yearlyIncluded for one year, following $99/yearly
Order Processing Times1 to 3 weeks1 to 3 weeksExpedited processing times with express processingExpedited processing times with express processing
Annual ComplianceNo1 Year INC Success Advisor1 Year INC Success Advisor1 Year INC Success Advisor
Web DomainNoNoYesYes
Employer Identification Number (EIN)NoYesYesYes
Name Availability CheckYesYesYesYes

Try Inc Authority’s Services

ZenBusiness Pricing Plans

Here’s a breakdown of the different pricing plans that ZenBusiness offers to its customers. It also details the various services that you can get with the plans along with essential add-on services.

Plan FeaturesStarterProPremium
Cost$0 + state fees$199 + state fees$299 + state fees
Operating AgreementOne-time fee $125One-time fee $125One-time fee $125
Registered Agent$199/yearly$199/yearly$199/yearly
Order Processing Times2 to 3 weeks1 week3 to 5 business days
Annual ComplianceIncluded for one yearYesYes
Web DomainNo$99/yearlyYes
Employer Identification Number (EIN)One-time fee $99One-time fee $99One-time fee $99
Name Availability CheckYesYesYes
Free ConsultationAccounting ConsultationAccounting ConsultationAccounting Consultation

Try ZenBusiness’s Services

ZenBusiness vs Inc Authority: Customer Testimonials

Let’s look at what some of the customers of Inc Authority and ZenBusiness have to say about using their LLC formation services.

Inc Authority


The service determination and willing to help out and not understanding customer was tremendous remarkable Dom gave his effort patience and his tremendous time management effort and made me feel very comfortable with making one of the best decisions of my life I just want to say thank you

– Sekani Manigault

Very fast and exceptional service! I am highly satisfied with my order and the level of communication from the company.

– Monique Bravo

I received a call from one of the representatives just to confirm my information. He addressed me like family, rather than just another customer. I felt like I was talking to a (professional) friend and he answered all of my questions promptly and smoothly. And overall a very VERY positive experience.

– Jessica Kelly

The process was so quick and easy. They took care of everything and so promptly. I highly recommend Zen Business. I look forward to working with them throughout the year.

– Griff Steadman


1. Is Inc Authority worth it?

Small business owners looking for an inexpensive LLC formation service can choose Inc Authority. The company has several customer assessments of approval and trustworthiness. With a high score of 4.8/5 on Trustpilot, Inc Authority has over 10,000 customer reviews and is worth choosing for your LLC filing.

2. How long will it take to launch my business with Inc Authority?

There is no set time frame when it comes to starting your business with Inc Authority as each business is different. A business that requires funding, inventory, and a lease on building will take longer to be up and running. On the other hand, a small business that doesn’t require funding will have a shorter time frame. If you want to start your business ASAP, you can look at the Tycoon Bundle offered by Inc Authority which includes expedited service options.

3. Is ZenBusiness a legitimate business?

Yes, ZenBusiness is legit. Even though it has been in operation since 2015 and is a fairly new company, it is BBB accredited since 2019 with an A+ rating. The LLC service company is one of the best ones available in the market and is a great fit for small LLCs and start-ups.

4. Is ZenBusiness registered agent worth it?

ZenBusiness offers registered agent service as an add-on for $199/year and is worth every penny. Apart from staying compliant with the state requirements, ZenBusiness registered agent also uploads all important digital copies to your dashboard. This allows you to view, download, and print your document with ease.

5. Is ZenBusiness a good website to get your LLC?

Yes, ZenBusiness features among the most trustworthy LLC services. From its cost efficiency to its easy access to resources, it offers good value to its customers. You can choose from its packages and select what suits your business best.

Final Verdict

After comparing Inc Authority vs ZenBusiness based on different parameters, we can say they are both top-tier LLC formation companies. Each of them has their unique selling points that make them the preferred choice.

It all boils down to your business requirements and what you expect as part of the LLC formation package. No matter which service you choose for your business, it will help you take the stress away of filing your LLC on your own.

Start Business with Inc Authority
Start Business with ZenBusiness

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Brett Shapiro

Brett Shapiro

Brett is an entrepreneur with over a decade of experience in establishing and running successful businesses. Over the course of good career he has established over 10 successful businesses and SBHQ is his latest project. With SBHQ he aims to provide all the useful resources a small business owner may need to create a successful business.